Current behaviour change work…

Summer has been and gone, and seemingly come back again! Since establishing the Change Design Co. off the back of the Wales Centre for Behaviour Change we’ve had a really busy summer and been working on some interesting behaviour change projects. We’d hoped to get the case studies up by now, but due to the nature of the work we’ve been unable. Our largest area of work over the past 2 months has been working with the NHS both in providing Behaviour change workshops and training days and in managing live Behaviour change projects on hospital wards here in Wales.

Hundreds of NHS staff from a broad selection of departments have now undergone our 1 day ‘Changing Behaviour at work’ training day/workshop designed to help individuals and teams understand the principles of behaviour change and begin to be able to use them, with the aid of our ‘NEWIDEA’ framework, (initially developed by us whilst at the WCBC – Bangor University), which is made available via an online document to everyone attending.

Other ongoing work for the NHS includes a new campaign to raise hydration levels in hospitals across Wales, which will be completed by the end of October. We’re looking forward to analysing data and awaiting roll out of the campaign across Wales shortly afterwards.

Another project for Autumn 2015 will see us looking at reducing dog fouling, potentially the world’s largest anti social behaviour. Using forest sites across Wales we’ll be testing the use of nudging and user experience design to reduce what I’m sure we can all agree is a behaviour we would all like to see less of!

Please sign up to our blog to get regular updates, thanks 🙂

Designing for change – by Shem

How does Design help create behaviour change?

A question I get asked a lot is why do you work in Psychology, specifically Behaviour Change when you trained as a Product Designer? The reasoning is simple, providing an answer is not quite so simple but I’ll try to explain quickly …

I began my design career as many do designing and making furniture. I trained for 3 years in this before working in the trade for many years, I still enjoy making things from wood and other materials and continue to do so.

However, I retrained in Product Design where I gained a 1st Class Honours BSc from Bangor University. I had always been a problem solving, back garden shed inventor type; I’d made surfboards, produced graphic documents, enjoyed sewing prototypes of textile products I’d designed, and generally making anything that provided a solution to a problem; so an industrial design degree was an obvious choice when I decided to retrain.

Upon finishing my degree I worked freelance designing and prototyping products for water-based safety applications and in military design. I also worked in digital marketing, which has become a passion during the past few years. The combination of design and marketing had led me down a path of ‘user experience’ design and this is where I found my self, working as a UX or user- centred Designer at the Wales Centre for Behaviour Change.

Behaviour Change Design

Behavioural issues are like any other problem a designer is faced with, ‘ a problem’. Designers use methodologies and systems, (as well as creative flair of course) to solve problems. Traditionally these problems involve a physical product as a result of the design process, which solves the given problem. Designing for behaviour change is no different from designing a physical product/artefact or designing for service or system design. The result however may not always be physical.

Another difference in designing for behaviour change is an evidence base. A key element of Behaviour Science is documenting what effect the designed solution has had on changing behaviour – without monitoring behaviours before, during and after any intervention, we don’t know how behaviour has been changed!

So that, in brief, is how and why I trained as a Designer and now work in Behaviour

Change. I’ll be posting more about design methodologies that apply well to creating behaviour change, and new tool kits that Phil and I have co-designed using a combination of Design thinking and Behaviour analysis methodologies with which we’ve created successful behaviour change solutions.

Here’s a recent example of how I designed a really simple product that successfully created behaviour change and encouraged food waste recycling, instead of adding wasted food to landfill. Click on the image for the full case study …

happy bracket